📋 Survey Structure

Web Hosting Market Segmentation Survey - 24 Questions

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Survey Overview

Comprehensive web hosting market segmentation survey with 24 questions covering role identification, technology preferences, priorities, feature requirements, and willingness-to-pay.

  • Total Questions: 24 (including conditional questions)
  • Qualification Rate: 73% (target achieved)
  • Sample Size: 500 qualified responses
  • Average Completion Time: 8-12 minutes (estimated)
Core Questions
10
All Respondents
Conditional Questions
13
Based on Selection
Multi-Select
13
Questions
Disqualifiers
3
Quality Gates

🔄 Survey Flow Diagram

Interactive visualization showing all 24 questions, branching logic, and qualification paths.

Red paths indicate disqualification routes. Green paths show conditional questions based on previous selections.

flowchart TD Start([Survey Start]) --> Q1[Q1: Role/Persona
Single Select] Q1 -->|Business Owner| Q2[Q2: Decision Authority
Single Select] Q1 -->|Marketing Pro| Q2 Q1 -->|Agency/Developer| Q2 Q1 -->|Enterprise| Q2 Q1 -->|Personal| Q2 Q1 -->|None of Above| DQ1([Disqualified:
Not Target Persona]) Q2 -->|Primary Decision Maker| Q3[Q3: Platform Lock-In
Single Select] Q2 -->|Part of Decision Process| Q3 Q2 -->|Not Involved| DQ2([Disqualified:
No Decision Authority]) Q3 -->|No| Q4[Q4: First Choice Tech
Single Select] Q3 -->|Not Sure| Q4 Q3 -->|Yes - Only WIX/Shopify| DQ3([Disqualified:
Platform Locked]) Q4 --> Q5[Q5: Website Volume
Number Input] Q5 --> Q6[Q6: Primary Purpose
Multi-Select] Q6 --> Q7[Q7: Top Priorities
Select up to 3] Q7 -->|Industry Low Pricing| Q8[Q8: Pricing Priorities
Multi-Select] Q7 -->|Easy to Use| Q9[Q9: Ease of Use Aspects
Multi-Select] Q7 -->|Performance| Q10[Q10: Performance Factors
Multi-Select] Q7 -->|Analytics| Q11[Q11: Analytics Types
Multi-Select] Q7 -->|24/7 Support| Q12[Q12: Support Options
Multi-Select] Q7 -->|Developer Tools| Q13[Q13: Dev Tool Integration
Multi-Select] Q8 --> Q14[Q14: Extended Features
Select up to 3] Q9 --> Q14 Q10 --> Q14 Q11 --> Q14 Q12 --> Q14 Q13 --> Q14 Q14 -->|Email Services| Q15[Q15: Email Features
Multi-Select] Q14 -->|Domain Management| Q16[Q16: Domain Features
Multi-Select] Q14 -->|eCommerce| Q17[Q17: eCommerce Features
Multi-Select] Q14 -->|CDN| Q18[Q18: CDN Features
Multi-Select] Q14 -->|Website Builders| Q19[Q19: Builder Features
Multi-Select] Q14 -->|Database Hosting| Q20[Q20: Database Features
Multi-Select] Q14 -->|SEO/GEO| Q21[Q21: SEO Features
Multi-Select] Q15 --> Q22Check{Q1 = Agency
or Marketing?} Q16 --> Q22Check Q17 --> Q22Check Q18 --> Q22Check Q19 --> Q22Check Q20 --> Q22Check Q21 --> Q22Check Q22Check -->|Yes| Q22[Q22: Agency Features
Multi-Select] Q22Check -->|No| Q23[Q23: Influence Factors
Select up to 2] Q22 --> Q23 Q23 --> Q24[Q24: Maximum Monthly Budget
Number Input - WTP] Q24 --> Qualified([Survey Complete
Qualified Response]) style DQ1 fill:#ff6b6b style DQ2 fill:#ff6b6b style DQ3 fill:#ff6b6b style Qualified fill:#51cf66 style Q24 fill:#ffd43b style Q8 fill:#d0ebff style Q9 fill:#d0ebff style Q10 fill:#d0ebff style Q11 fill:#d0ebff style Q12 fill:#d0ebff style Q13 fill:#d0ebff style Q15 fill:#d0ebff style Q16 fill:#d0ebff style Q17 fill:#d0ebff style Q18 fill:#d0ebff style Q19 fill:#d0ebff style Q20 fill:#d0ebff style Q21 fill:#d0ebff style Q22 fill:#d0ebff

Diagram Legend:

  • Red nodes: Disqualification endpoints (~27% of respondents)
  • Green node: Qualified completion (~73% of respondents)
  • Yellow node: Q24 - Primary WTP metric
  • Blue nodes: Conditional questions (only shown if triggered)
  • Diamond shapes: Decision points / conditional logic

Note: Respondents may see different conditional questions (Q8-Q13, Q15-Q21, Q22) based on their selections in Q7, Q14, and Q1 respectively.

📝 Question Structure

Quick Navigation

Qualification Questions (Q1-Q3)

Q1: Which of the following best describes your role as it relates to websites?

Type: Single Select | Required

Purpose: Persona identification

Options:

  • I own or operate a small-to-medium business where I am responsible for the website
  • I am a marketing professional (consultant, SEO/ads specialist, brand/marketing manager)
  • I create websites for my clients (freelance developer, designer, or agency)
  • I work at a large enterprise and have responsibility for websites (IT, product, procurement)
  • I create websites for myself
  • None of the above DISQUALIFY

Q2: Which of the following best describes your involvement in website-related decisions (e.g., tools, platforms, services)?

Type: Single Select | Required

Purpose: Decision-making authority verification

Options:

  • I am the primary decision-maker
  • I am part of the decision-making process
  • I am not involved in decisions DISQUALIFY

Q3: Do you ONLY use WIX, Shopify and Squarespace?

Type: Single Select | Required

Purpose: Filter out platform-locked users

Options:

  • Yes DISQUALIFY
  • No
  • Not sure

Technology & Volume (Q4-Q5)

Q4: My first choice when building a website is:

Type: Single Select | Required

Options:

  • WordPress
  • Custom
  • AI builder / Vibe Coding
  • JAMstack / MERN / MEAN / Python etc.
  • Static HTML / CSS / Javascript
  • I plan to hire someone
  • Other (key in)

Q5: How many websites do you expect to create/manage in the next 12 months?

Type: Number Input | Required

Purpose: Volume and scale assessment

Note: This is a free-form number input to capture exact future volume expectations.

Purpose & Priorities (Q6-Q7)

Q6: What is the primary purpose of your website(s)? (check all that apply)

Type: Multi-Select | Required

Options:

  • Informational/Brochure Site
  • E-commerce Store
  • Blog/Content Marketing
  • Portfolio/Personal Branding
  • Community Forum/Social Network
  • Web Application/SaaS
  • Other (key in)

Q7: What matters most when choosing a hosting provider? (Select up to 3)

Type: Multi-Select (max 3) | Required

Purpose: Feature preference identification

Options:

  • Industry Low Pricing → Q8
  • Easy to Use → Q9
  • Overall Performance (speed / uptime) → Q10
  • Traffic Visibility and Analytics → Q11
  • 24/7 Human Support → Q12
  • Developer Tool Compatibility → Q13

Conditional Questions (Q8-Q13)

Note: These questions appear only if the corresponding priority was selected in Q7.

Q8: When considering pricing, what's most important to you?

Type: Multi-Select | Conditional

Trigger: Q7 = "Industry Low Pricing"

Options:

  • Lowest Possible Monthly Cost
  • Best Value for Performance / Features
  • Transparent Pricing (No Hidden Fees)
  • Discounts for Long-Term Commitments
  • Other (key in)

Q9: What aspects make a hosting platform "easy to use" for you?

Type: Multi-Select | Conditional

Trigger: Q7 = "Easy to Use"

Options:

  • Simple Setup and Onboarding
  • Intuitive Control Panel / Dashboard
  • Helpful Documentation or Guides
  • Automated Setup (e.g., 1-click installs)
  • Automated Backups & Restores
  • Other (key in)

Q10: What kind of performance factors matter most?

Type: Multi-Select | Conditional

Trigger: Q7 = "Overall Performance (speed / uptime)"

Options:

  • Visitor Speed / Site load time
  • Application Speed
  • Uptime / Stability
  • Site Management Speed
  • Page Speed Score
  • Alerting
  • Other (key in)

Q11: What type of analytics are most valuable to you?

Type: Multi-Select | Conditional

Trigger: Q7 = "Traffic Visibility and Analytics"

Options:

  • Real-time Visitor Tracking
  • Conversion Metrics
  • Integrated SEO Insights
  • Performance (Uptime Monitoring, Page Load Times, etc.)
  • Error Log Analysis
  • Other (key in)

Q12: Would you be willing to pay an additional monthly fee for any of these customer support options?

Type: Multi-Select | Conditional

Trigger: Q7 = "24/7 Human Support"

Options:

  • WordPress Specialists
  • Prioritized Support SLA
  • Dedicated Account Manager (Single Point of Contact)
  • Professional Services (Flexible Development Credits)
  • Customer Success Managers (Regular Check-Ins)
  • Other (key in)

Q13: Which developer tools or integrations matter most to your workflow?

Type: Multi-Select | Conditional

Trigger: Q7 = "Developer Tool Compatibility"

Options:

  • Git Integrations
  • Staging Environments
  • CI / CD Pipeline Hooks
  • Latest Versions of Web Frameworks (e.g., Node, Python, PHP)
  • Other (key in)

Extended Features (Q14)

Q14: What extended features matter most when choosing a hosting provider? (Select up to 3)

Type: Multi-Select (max 3) | Required

Purpose: Feature-price correlation analysis

Options:

  • Email Services → Q15
  • Domain Portfolio Management → Q16
  • eCommerce Hosting & Enablement → Q17
  • CDN → Q18
  • Website Builders → Q19
  • Database Hosting Options → Q20
  • SEO / GEO → Q21
  • Other (key in)

Feature Deep Dive (Q15-Q21)

Note: These questions appear only if the corresponding feature was selected in Q14.

Q15: What email features are most important to you?

Type: Multi-Select | Conditional

Trigger: Q14 = "Email Services"

Options:

  • Webmail
  • Spam Filtering and Security
  • Email @ Your Domain
  • Email Migration Tools
  • Collaboration Tools (Calendar, Contacts, Chat)
  • Large Number of Mailboxes
  • Other (key in)

Q16: Which domain-registration or domain-ownership features matter most?

Type: Multi-Select | Conditional

Trigger: Q14 = "Domain Portfolio Management"

Options:

  • Domain Search & Recommendation Quality
  • Domain Name Portfolio Management (Bulk Registration, Resale, Brand Protection)
  • Ownership Management (Transfers/ Renewal)
  • Domain-Security Features (WHOIS Privacy, DNSSEC, Domain Locking)
  • Premium Domain Availability
  • Renewal Timing Syncing
  • Other (key in)

Q17: How important are eCommerce-ready features?

Type: Multi-Select | Conditional

Trigger: Q14 = "eCommerce Hosting & Enablement"

Options:

  • Optimized Hosting for eCommerce Platforms (WooCommerce, Shopify, Magento, etc.)
  • Easy TLS Certificate Setup (SSL for Secure Transactions)
  • Simplified Payment Gateway Integration (Stripe, PayPal, Square, etc.)
  • Fraud-Prevention Tools
  • Other (key in)

Q18: What CDN features would help your website the most?

Type: Multi-Select | Conditional

Trigger: Q14 = "CDN"

Options:

  • Global Data Center Coverage / Edge Locations
  • Built-in CDN
  • DDoS Protection
  • Caching and Purge Controls
  • Other (key in)

Q19: What features are most important to you in a website builder?

Type: Multi-Select | Conditional

Trigger: Q14 = "Website Builders"

Options:

  • Integration with WordPress
  • AI Generation Features (Content, Design, & Images)
  • Drag and Drop Editor
  • Easy Integrations & Plug-ins
  • Template and Design Quality
  • Other (key in)

Q20: When it comes to database hosting, what aspects matter most to you?

Type: Multi-Select | Conditional

Trigger: Q14 = "Database Hosting Options"

Options:

  • Support for Multiple Database Types (MySQL, PostgreSQL, MongoDB, etc.)
  • Easy Integration with External Platforms (e.g., Firebase, Supabase, AWS RDS)
  • Scalability and Performance for Growing Applications
  • Security and Access Control Features
  • Built-in Database Management Tools (e.g., phpMyAdmin, dashboard UI)
  • API Access
  • Other (key in)

Q21: Which SEO features do you value most in a hosting provider?

Type: Multi-Select | Conditional

Trigger: Q14 = "SEO / GEO"

Options:

  • Fast server response times and uptime (technical SEO performance)
  • Geographic hosting options (ability to host near target audience)
  • Built-in SEO tools or dashboards (e.g., sitemaps, metadata, keyword analysis)
  • Integration with analytics platforms (Google Search Console, GA4, etc.)
  • Local SEO support (customizable regions, structured data, etc.)
  • Developer flexibility (custom redirects, schema editing, robots.txt access)
  • AI Optimization (Visibility in responses from ChatGPT, Claude, Gemini, etc.)
  • Other (key in)

Agency/Marketing Questions (Q22)

Q22: Which of these agency features interest you most?

Type: Multi-Select | Conditional

Condition: Q1 = "I create websites for my clients (freelance developer, designer, or agency)" OR "I am a marketing professional (consultant, SEO/ads specialist, brand/marketing manager)"

Options:

  • White Label / Branding Options
  • Account Access Controls (multi-user access)
  • Create Client Accounts
  • Migration / Transfer Tools
  • Customer Billing
  • Other (key in)

Influence & Budget (Q23-Q24)

Q23: Which of the following would most influence your choice of web host provider? (select up to 2)

Type: Multi-Select (max 2) | Required

Options:

  • Environmentally responsible hosting (carbon-neutral, renewable energy)
  • Built-in AI tools to help with content, optimization, or security
  • Tools that make it easier to collaborate with teammates or clients
  • Compliance support (HIPAA, GDPR, SOC 2)
  • Simple, automated migration from another host
  • Integrated Marketing Tools (email marketing, landing page builders, CRM-lite features)
  • Other (key in)

Q24: What is the maximum monthly budget (in USD) you would consider for a web hosting plan that includes all your essential features? 💰

Type: Number Input | Required

Purpose: Primary WTP metric

This is the primary willingness-to-pay metric. Respondents enter their maximum monthly budget as a free-form number.

🔀 Branching Logic Summary

Trigger Question Conditional Questions Question Type
Q7: Industry Low Pricing Q8: When considering pricing, what's most important to you? Multi-Select
Q7: Easy to Use Q9: What aspects make a hosting platform "easy to use" for you? Multi-Select
Q7: Overall Performance Q10: What kind of performance factors matter most? Multi-Select
Q7: Traffic Visibility and Analytics Q11: What type of analytics are most valuable to you? Multi-Select
Q7: 24/7 Human Support Q12: Would you be willing to pay an additional monthly fee for any of these customer support options? Multi-Select
Q7: Developer Tool Compatibility Q13: Which developer tools or integrations matter most to your workflow? Multi-Select
Q14: Email Services Q15: What email features are most important to you? Multi-Select
Q14: Domain Portfolio Management Q16: Which domain-registration or domain-ownership features matter most? Multi-Select
Q14: eCommerce Hosting & Enablement Q17: How important are eCommerce-ready features? Multi-Select
Q14: CDN Q18: What CDN features would help your website the most? Multi-Select
Q14: Website Builders Q19: What features are most important to you in a website builder? Multi-Select
Q14: Database Hosting Options Q20: When it comes to database hosting, what aspects matter most to you? Multi-Select
Q14: SEO / GEO Q21: Which SEO features do you value most in a hosting provider? Multi-Select
Q1: Agency/Marketing Professional Q22: Which of these agency features interest you most? Multi-Select

🚫 Disqualification Paths

Target Qualification Rate: ~73% (achieved)

Disqualification Criteria:

  • Q1 = "None of the above" → Does not fit target personas
  • Q2 = "I am not involved in decisions" → Not a decision-maker
  • Q3 = "Yes" → Uses only WIX/Shopify/Squarespace (locked into platform ecosystems)

Total Disqualification Rate: ~27% (within target range)

View Response Strategy → See Survey Data →