📊 Data Visualizations

Overall and persona-specific willingness-to-pay distributions

This comprehensive visualization shows:

• Overall WTP histogram with mean ($119.61) and median ($38) markers
• Box plots by persona showing significant variance (8× difference)
• Violin plots revealing distribution shapes per persona
• Cumulative distribution curve with percentile markers (25th, 50th, 75th, 90th)

Key Insight: Right-skewed distribution indicates premium opportunity with Enterprise willing to pay $368/month vs Hobbyists at $46/month.

Priority and extended feature impact on WTP

Four-panel analysis showing:

• Priority Impact: 24/7 Support (+$88), Performance/Speed (+$43), Developer Tools (+$26)
• Extended Features: E-commerce Tools (+$86), CDN (+$50), Email Hosting (+$34)
• Regression Coefficients: Enterprise persona (+$223), Premium support willingness (+$62)
• Model Comparison: Lasso regression shows best cross-validation performance (R²=0.508)

Key Insight: Performance features command measurable premiums - reserve for Business+ tiers.

"Monetizing Innovation" feature value positioning

Matrix plotting features by selection rate vs. WTP impact:

• Performance Features (Green): High WTP impact, justify premium pricing
• Table Stakes (Blue): High selection, low WTP impact - include in all tiers
• Delighters (Orange): Nice-to-have features with modest impact

Key Insight: Performance/Speed and 24/7 Support drive WTP premiums and should be tier-gated.

Comprehensive persona analysis across multiple dimensions

Four-panel comparison showing:

• Mean WTP by Persona: Enterprise ($368) >> Small Business ($60) >> Hobbyist ($46)
• Features vs Budget: Correlation between feature count and willingness to pay
• Sample Distribution: Small Business 31%, Agency 19%, Marketing 19%, Hobbyist 17%, Enterprise 14%
• Price Sensitivity: Hobbyists most sensitive, Enterprise least sensitive

Key Insight: Clear market segmentation supports 4-tier pricing strategy targeting different personas.

Market segmentation by price sensitivity

Comprehensive sensitivity analysis:

• Low Pricing Priority Impact: -$73 budget difference vs others
• Q8 Value Behavior: Template users show highest WTP ($177), one-click seekers lowest ($88)
• Segment Distribution: 60% Low Sensitivity (mean $182), 40% Medium Sensitivity (mean $29)
• Score Distribution: Bimodal distribution with clear segmentation thresholds

Key Insight: 60% of market is value-focused (not price-focused) - focus premium positioning here.

Four Monetization Models framework application

Classification and revenue analysis:

• Penetrator (55%): 277 customers, $27,914/month potential - largest revenue opportunity
• Champion (26%): 128 customers, $14,391/month - risk segment needing optimization
• Maximizer (8%): 38 customers, $16,460/month - premium positioning
• Underdog (11%): 57 customers, $1,042/month - entry segment

Key Insight: Optimize Professional tier for Penetrators (high value needs, competitive price expectations).